Joni Goldbach
Founder | Fractional Head of Product
Here's what I've been up to over the past few years:
Heroic Aspirations : I do fractional product work with clients ranging from early-stage startups to growing teams, taking a customer-focused approach from concept to launch and beyond. Beyond fractional and freelance work, my partner and I test and launch our own ventures through Heroic Aspirations including Design Sprint Consultants, GX Basecamp, Yoga Pants Brunch Club, and more.
Design Sprint Consultants: My partner, Danny, and I formed Design Sprint Consultants to bring fast-paced discovery and validation processes to a broader variety of companies. We focus on helping our clients conduct Design Sprints, Immersion Days, and Design Thinking Workshops as a means to develop and test new products, services, and big ideas — quickly. Our team specializes in guiding clients through the Design Sprint framework while removing the burden of planning and training for the process.
Savings.com: Starting at the beginning of the pandemic, I led the Product team at Savings.com through our acquisition by Centerfield Media. My team managed the Savings.com/Savoo product suite for US and international markets, Sivan Social, and internal workflow products.
Sweeten : At Sweeten, we connected homeowners with the general contractors to bring their renovations to life. I helped Sweeten grow and enter their first new market as their Senior Product Manager.
Date Night Is... : I co-founded and grew this startup with the guy who became my husband, Danny. We helped couples across the US keep the magic alive by delivering personalized date recommendations through our location-specific, interest-aware online application. You can learn about our journey launching and growing Date Night Is… here.
American Express : ReceiptMatch : Helped small business owners manage their expenses with this digital and mobile app. Helped launch and grow ReceiptMatch to several hundred thousand users as a Marketing Manager and then Senior Product Manager.
American Express : Small Business Saturday : With Small Business Saturday, we help small businesses do more business on the Saturday after Thanksgiving and throughout the year. I was part of the core internal marketing that launched Small Business Saturday in 2010, and grew it to a national movement in 2011 and 2012 as a Senior Marketing Analyst and Manager at American Express OPEN.